This internal phenomenon was kicked off by our Artworker, who we’ll call Boom. He’s a young lad, so we can forgive his childish antics most of the time and just roll our eyes and carry on.
Celebrating Life is one of them, which I will share with you, and maybe you’ll share with others – as subtle as it isn’t.
Basically, men smell (not the most profound or eloquent thing I’ve ever written). And they don’t mind making smells. Lady present doesn’t mean a thing where we come from, but bless Boom, he’s established a way of publicising his bodily functions, without everybody having to know about it.
Cue, ‘Ooh, celebrating life’. The reason (or excuse) behind this, is that if you’re happy in yourself, enjoy the life you live, everything you do is a way of celebrating it. This includes farting. Grim. And now the whole Creative Team have adopted this gentile way of warning others, without making ‘outsiders’ feel uncomfortable.
And they say chivalry is dead.
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